Otipy, the social commerce endeavor of farm-to-fork agritech start-up Crofarm, has actually raised $1 million from Inflection Point Ventures (IPV), an early-stage investing platform.
According to a declaration from the start-up, it has actually scaled 4x development in the last 3 months and anticipates the fresh financing to more increase its momentum as the nation emerges from the COVID-19 lockdown limitations.
Otipy links customers with the farmers through ladies resellers. This endeavor declares that it has more than 1,000 partner resellers dealing with over 100,000 customers.
Image Source: Shutterstock
Otipy states the veggies and fruits offered on the social commerce platform are sourced from the farm, and are sanitary and chemical-free.
On the financing, Otipy Co-founder and CEO Varun Khurana stated, &#x 201C; We have actually constructed an extremely strong neighborhood with our partner resellers (mainly ladies) and have actually empowered them by offering an alternate income particularly in these times when other sources have actually dried up. With the current modifications in APMC our farmer network is growing at a really quick speed. &#x 201C;
According to Otipy, it will utilize the fresh financing to enhance the existing innovation facilities, additional broaden the reseller base in Delhi/NCR, and develop much deeper relationships with the farmer environment. It had actually previously raised $1 million from Smile Group.
Otipy has existence in Delhi, Gurugram, Noida, Ghaziabad, and Greater Noida.
On the financial investment into Otipy, IPV Founder and CEO Vinay Bansal stated, &#x 201C; Otipy is a brand-new principle in India and has actually acquired substantial traction up until now. Not just does it get rid of the difficulty of reasonable rates for farmers, however likewise guarantees shipment of fresh fruit and vegetables to end-consumers. &#x 201D;
This is the 12th financial investment by IPV given that March this year.
Otipy utilizes AI-based need forecast tool to gather historic information to acquire the fruit and vegetables, assists in on-demand harvesting and thus makes sure shipment of fresh fruit and vegetables on the exact same day. It likewise utilizes consumer relationship management tools on WhatsApp to connect with the customers.
( Edited by Kanishk Singh)
Want to make your start-up journey smooth? YS Education brings an extensive Funding Course, where you likewise get a possibility to pitch your service strategy to leading financiers. Click here to understand more.
Read more: yourstory.com